© Mark LaMonica. All Rights Reserved.
Slide Films I used by Fujifilm
I grew up using Kodak Kodachrome and Ektachrome films. I starting using
fujichrome in the late 80's and Velvia as soon as it was introduced. I continued
to use all the varieties of Fujichrome and even the PRO print films for the first 7
years of the digital wave. I used Nikon cameras and lenses which was a
personal choice of how they functioned. It was common to use the same
camera for 10 years or longer. The important part was the film. Choosing the
right film for each project was critical since each one had its own special look.
So back then, the film was the only upgrading we did as technology advanced
to better color and long term stability for storage.
Today the sensor is the new film and unfortunately you have to buy a whole
new camera to get newer image technology like more resolution, dynamic
range and color depth. When other photographers were dumping their Canon
and Nikon gear for the Fujifilm XPRO 1 in 2012 proclaiming mirrorless was
superior to DSLR's, I looked at that in the same way Nikon proclaimed the 2.7
megapixel D1 was superior to film. That whole digital is better marketing ploy
continued until the introduction of the Nikon D800 where all of a sudden it was
a revelation that digital cameras have finally reached the image quality of
scanned 35mm film. So it's easy to understand my, not so enthusiastic view, of
the whole mirrorless camera wave.  
Provia 100F
Provia 100F
Provia 100F
Provia 100F
Provia 100F
Provia 100F
Astia 100F
Velvia 100F
Velvia 100F
Velvia 100F
Velvia 50
Velvia 50
Velvia 50
Velvia 50
This is a non-conventional blog spot. I'm still a believer in film, printed books and magazines. My blog is an electronic version of written content focused on a specific subject.

Cinematic and Photographic Ethics - I provide cinematic and photographic services to a variety of clients using the best equipment suited to the project at hand.

I do not engage in "setting up images"  by means of staging. There's a difference between creating an advertising campaign and actually catching life as it happens.

All digital pictures are processed like film pictures. They are captured in RAW/NEF format, then uploaded and exported in a RAW/NEF file converter like film in a developer.

I do not alter/manipulate pictures. I prefer that they look just like what I saw when I pushed the shutter button. If I alter/manipulate an image, it is clearly marked as such.