© Mark LaMonica. All Rights Reserved.
Here's one of those we need it "Yesterday" assignments. The house is
under construction and they deliver the furniture 2 days before the shoot. I
get the want list on Wednesday and they need it photographed Thursday.
The want list read Exterior, Interior and detail images to be done and
delivered the same day. No problem, but there was a construction crew
trying to finish the job at the same time! The lighting was tricky with an
entire wall facing the deck made out of glass doors and the sun coming
in. With 16 stops of difference in light, I had to really pump up my lighting.
A few minor issues of lights not working and the contractors being
everywhere added to the complexity of this project. Thanks to my years of
experience as a Nature Photographer, I was able to handle this with ease
and deliver the images by 6PM that evening !
Images from this gig are being used in the book - Detail in Contemporary Kitchen Design by Virginia McLeod / Laurence King Publishing LTD. London, England
Real Estate Development projects should be photographed during all phases from Concept and Design, construction and the finished job to give perspective clients the full "picture" of
your capabilities as a developer. This approach applies to any area of construction/development and any skilled trades involved.

Cinematic and Photographic Ethics - I provide cinematic and photographic services to a variety of clients using the best equipment suited to the project at hand.

I do not engage in "setting up images"  by means of staging. There's a difference between creating an advertising campaign and actually catching life as it happens.

All digital pictures are processed like film pictures. They are captured in the cameras RAW format, then uploaded and exported in a RAW file converter like film in a developer.

I do not alter/manipulate pictures. I prefer that they look just like what I saw when I pushed the shutter button. If I alter/manipulate an image, it is clearly marked as such.

© Mark LaMonica. All Rights Reserved.